Claude Code Skills · page 43

Model software around the business domain using bounded contexts, aggregates, and ubiquitous language. Use when the user mentions "domain modeling", "bounded context", "aggregate root", "ubiquitous language", "anti-corruption layer", "context mapping", "domain events", "strategic design", "model the business in code", "the code doesnt match the business", or "how do we split this big system". Also trigger when breaking a monolith into services, defining service boundaries, or aligning code structure with business processes. Covers entities vs value objects, domain events, and context mapping strategies. For architecture layers, see clean-architecture. For complexity, see software-design-philosophy.

Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isnt working", "team incentives", "autonomy", "mastery", "purpose-driven", "employee engagement", "reward systems", "my team is disengaged", "how do I motivate people", or "rewards arent working". Also trigger when designing onboarding progression, fixing broken gamification, or building team structures that sustain high performance. Covers why carrot-and-stick fails and how to build progress systems. For habit-forming product loops, see hooked-ux. For retention behavior design, see improve-retention.

Optimize web performance through network protocols, resource loading, and browser rendering internals. Use when the user mentions "page load speed", "Core Web Vitals", "HTTP/2", "resource hints", "network latency", "render blocking", "TCP optimization", "service worker", "critical rendering path", "my site is slow", "improve page speed", or "slow to load". Also trigger when diagnosing slow page loads, optimizing time to first byte, choosing between WebSocket and SSE, or reducing bundle sizes. Covers TCP/TLS optimization, caching strategies, WebSocket/SSE, and protocol selection. For UI visual performance, see refactoring-ui. For font loading, see web-typography.

Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users arent coming back", "engagement loops", "habit formation", "push notifications", "variable rewards", "daily active users", "habit zone", "user retention loops", "build a habit", "increase engagement", or "how do I get users to return". Also trigger when designing notification strategies, building streaks or progress systems, or analyzing why users stop after signup. Covers ethics evaluation and onboarding for habits. For friction reduction and B=MAP, see improve-retention. For viral sharing, see contagious.

Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "irresistible offer", "bonuses and guarantees", "value-to-price ratio", "offer naming", "grand slam offer", "guarantee strategy", "premium pricing justification", "make my offer more compelling", "what bonuses should I add", "stop discounting", or "people say its too expensive". Also trigger when packaging a product for higher perceived value, designing a money-back guarantee, or structuring tiers to maximize conversions. Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.

Diagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users drop off", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", "user activation", "aha moment", "people sign up but dont stick around", "boost retention", or "improve activation". Also trigger when analyzing cohort retention curves, designing activation milestones, reducing time-to-value for new users, or investigating why users quit after their first session. Covers the Ability Chain, prompt design, and tiny behaviors that compound. For habit loops and variable rewards, see hooked-ux. For intrinsic motivation, see drive-motivation.

Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

Build empowered product teams using discovery and delivery dual-track. Use when the user mentions "product discovery", "empowered teams", "feature factory", "product roadmap", "opportunity assessment", "product vision", "product-led growth", "discovery vs delivery", "what should we build", "our roadmap is just a feature list", or "set our product strategy". Also trigger when restructuring product teams away from output-driven models, setting product strategy, or deciding what to build next based on outcomes. Covers product discovery techniques, team structure, and continuous value delivery. For customer interviews, see mom-test. For ongoing discovery systems, see continuous-discovery.

Design native iOS interfaces following Apple Human Interface Guidelines. Use when the user mentions "iPhone app", "iPad layout", "SwiftUI", "UIKit", "Dynamic Island", "safe areas", "HIG compliance", "SF Symbols", "haptic feedback", "iOS accessibility", "make my app feel native", or "follow Apple design guidelines". Also trigger when building tab bars, navigation stacks, sheets, or modals for iOS, implementing dark mode, or adapting layouts across screen sizes. Covers navigation patterns, accessibility, SF Symbols, and platform conventions. For general UI polish, see refactoring-ui. For affordance design, see design-everyday-things.

Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", "functional vs emotional jobs", "why do customers actually buy", or "understand what customers really need". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing a value proposition. Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint.

Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn. Use when the user mentions "MVP scope", "validated learning", "pivot or persevere", "vanity metrics", "test assumptions", "innovation accounting", "build-measure-learn", "minimum viable experiment", "should we pivot", "test a business idea cheaply", or "build the smallest version first". Also trigger when deciding what to include in a first version, measuring startup progress, or evaluating whether to change direction on a product bet. Covers innovation accounting and actionable metrics. For 5-day prototype testing, see design-sprint. For customer motivation analysis, see jobs-to-be-done.

Apply lean thinking to UX: hypothesis-driven design, collaborative sketching, and rapid experiments instead of heavy deliverables. Use when the user mentions "Lean UX", "design hypothesis", "UX experiment", "collaborative design", "outcome over output", "design studio method", "assumption mapping", "lightweight research", "too much design documentation", "design faster as a team", or "get the team designing together". Also trigger when reducing design-documentation overhead, getting cross-functional teams to co-design, or running fast usability experiments. Covers hypothesis statements, MVPs for UX, and cross-functional collaboration. For Build-Measure-Learn, see lean-startup. For usability audits, see ux-heuristics.

Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", "why the message isnt landing", "knowledge curse", "concrete language", "people forget our message", "make this stick", or "no one remembers our pitch". Also trigger when writing a pitch deck, simplifying a complex product explanation, or making a presentation more compelling and memorable. Covers the six SUCCESs traits and the curse of knowledge. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.

Design the small details -- triggers, rules, feedback, loops and modes -- that separate good products from great ones. Use when the user mentions "microinteraction", "button feedback", "loading state", "toggle design", "animation detail", "interaction polish", "state transitions", "input feedback", "the interface feels dead", "make the UI feel responsive", or "add polish to interactions". Also trigger when designing form-validation responses, progress indicators, confirmation dialogs, or any element where the user expects immediate feedback. Covers trigger design, state rules, feedback mechanisms, and progressive loops. For overall UI polish, see refactoring-ui. For affordance design, see design-everyday-things.

Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", "anchoring", "how do I ask for a raise", "get a better deal", or "they wont budge on price". Also trigger when preparing for a vendor negotiation, resolving a pricing dispute, or navigating a high-stakes conversation where both sides need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product and marketing, see influence-psychology.

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "why customers dont get it", "positioning canvas", "repositioning", "category creation", "prospects dont understand what we do", "what category are we in", or "how do we explain what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product''s value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "marketing strategy", "PVP Index", "how do I market my business", "get more customers", "where do I find customers", or "I dont know where to start with marketing". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer-lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Apply meta-principles of software craftsmanship: DRY, orthogonality, tracer bullets, and design by contract. Use when the user mentions "best practices", "pragmatic approach", "broken windows", "tracer bullet", "software craftsmanship", "technical debt prevention", "code ownership", "how do I become a better developer", "level up my engineering", "avoid technical debt", or "work more effectively as a dev". Also trigger when evaluating build-vs-buy decisions, designing estimation approaches, or choosing between reversible and irreversible architectural decisions. Covers estimation, domain languages, and reversibility. For code-level quality, see clean-code. For refactoring techniques, see refactoring-patterns.

Build a scalable outbound B2B sales process with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "prospecting emails", "sales pipeline", "SDR process", "B2B SaaS sales", "sales development", "pipeline velocity", "build an outbound sales team", "fill my sales pipeline", or "cold outreach that actually works". Also trigger when setting up a sales team from scratch, designing cold-email sequences, or building qualification frameworks to improve close rates. Covers lead generation, qualification frameworks, and separating prospecting from closing. For offer design, see hundred-million-offers. For persuasion science, see influence-psychology.

Apply named refactoring transformations to improve code structure without changing behavior. Use when the user mentions "refactor this", "code smells", "extract method", "replace conditional", "technical debt", "move method", "inline variable", "decompose conditional", "clean up this messy code", "restructure without breaking anything", or "this code needs reorganizing". Also trigger when cleaning up legacy code, preparing code for new features by restructuring, or identifying which transformation fits a specific code smell. Covers smell-driven refactoring, safe transformation sequences, and testing guards. For code-quality foundations, see clean-code. For managing complexity, see software-design-philosophy.

Audit and fix visual hierarchy, spacing, color, and depth in web UIs. Use when the user mentions "my UI looks off", "make it look better", "this looks amateur", "looks unprofessional", "fix the design", "Tailwind styling", "color palette", "visual hierarchy", "design system", "spacing scale", or "component styling". Also trigger when building consistent design tokens, creating dark mode themes, improving data-visualization clarity, or polishing UI details before launch. Covers grayscale-first workflow, constrained design scales, shadows, and component styling. For typeface selection, see web-typography. For usability audits, see ux-heuristics.

Build production-ready systems with stability patterns: circuit breakers, bulkheads, timeouts, and retry logic. Use when the user mentions "production outage", "circuit breaker", "timeout strategy", "deployment pipeline", "chaos engineering", "bulkhead pattern", "retry with backoff", "health checks", "my service keeps crashing", "prevent cascading failures", or "make it resilient". Also trigger when designing resilient microservices, planning zero-downtime deployments, or investigating cascading-failure scenarios. Covers capacity planning, health checks, and anti-fragility patterns. For data systems, see ddia-systems. For system architecture, see system-design.

Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", "score-based segmentation", "interactive content", "lead qualification", "quiz marketing", "build a quiz to get leads", "capture more emails", or "interactive assessment". Also trigger when designing self-assessment tools, building calculators or graders for marketing, or creating personalized result pages that drive conversions. Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.

Manage software complexity through deep modules, information hiding, and strategic programming. Use when the user mentions "module design", "API too complex", "shallow class", "complexity budget", "strategic vs tactical", "deep module", "information leakage", "pass-through method", "this code is over-engineered", "too many layers", "the abstraction isnt worth it", or "simplify this design". Also trigger when reviewing an interface for simplicity, evaluating whether an abstraction is pulling its weight, or choosing between general-purpose and special-purpose approaches. Covers deep vs shallow modules, red flags for complexity, and comments as design documentation. For code quality, see clean-code. For boundaries, see clean-architecture.

Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", "customer as hero", "rewrite my homepage", "clarify my message", or "my website copy is confusing". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales and marketing collateral. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.

Design scalable distributed systems using structured approaches for load balancing, caching, database scaling, and message queues. Use when the user mentions "system design", "scale this", "high availability", "rate limiter", "design a URL shortener", "design Twitter", "design Uber", "design a news feed", "system design interview", "system design interview prep", "capacity planning", or "distributed architecture". Also trigger when estimating infrastructure requirements, choosing between microservices and monoliths, or designing for millions of concurrent users. Covers common system designs (TinyURL, feeds, chat) and back-of-the-envelope estimation. For data fundamentals, see ddia-systems. For resilience, see release-it.

Create award-winning, immersive web experiences at the level of Awwwards-featured agencies. Use when the user mentions "premium website", "portfolio site", "scroll animations", "Awwwards quality", "brand experience", "cinematic web design", "parallax storytelling", "agency-quality site", "make my site stunning", "give it a wow factor", or "an impressive website". Also trigger when building a landing page that needs to impress, designing a creative portfolio, or elevating a standard website into a memorable digital experience. Covers dramatic typography, purposeful motion, scroll-based composition, and performance-optimized animation. For foundational UI, see refactoring-ui. For type selection, see web-typography.

Implement the Entrepreneurial Operating System (EOS) to align vision and execution across a company. Use when the user mentions "EOS", "V/TO", "quarterly rocks", "Level 10 meetings", "accountability chart", "IDS process", "Entrepreneurial Operating System", "business operating system", "my company feels chaotic", "we keep having the same problems", or "get the whole team aligned". Also trigger when a growing company needs meeting structure, goal-setting frameworks, or a systematic way to solve recurring organizational issues. Covers the six EOS components: Vision, People, Data, Issues, Process, Traction. For team motivation design, see drive-motivation. For lean experimentation, see lean-startup.

Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", "usability testing", "is this easy to use", "find usability problems", or "people get lost in our app". Also trigger when reviewing a design for usability issues, improving form-completion rates, or evaluating information architecture and navigation. Covers Nielsen''s 10 heuristics, severity ratings, and information architecture. For visual design fixes, see refactoring-ui. For conversion-focused audits, see cro-methodology.

Select, pair, and implement typefaces for web projects. Use when the user mentions "font pairing", "which typeface", "line height", "responsive typography", "web font loading", "type hierarchy", "variable fonts", "FOUT/FOIT", "typographic scale", "choose a font", "improve readability", or "the text is hard to read". Also trigger when choosing between system fonts and web fonts, optimizing font-loading performance, or designing readable long-form content. Covers readability evaluation, CSS implementation, and performance optimization. For overall UI design systems, see refactoring-ui. For dramatic typographic experiences, see top-design.

Review designs, products, and features with Steve Jobs'' standards: ruthless simplicity, focus, and end-to-end excellence. Use when the user mentions "Steve Jobs review", "design review", "product review", "what would Steve do", "insanely great", "simplify this product", "too many features", "product taste", "saying no", "is this good enough to ship", "make it simpler", or "this feels too complicated". Also trigger when critiquing a UI, feature, or roadmap for focus and simplicity, cutting scope to the essential, or pressure-testing the whole experience from first run to daily use. Covers the simplicity audit, the no list, design-is-how-it-works, end-to-end ownership, demo culture, and a Jobs-style review protocol with binary verdicts. For visual design fundamentals, see refactoring-ui. For usability audits, see ux-heuristics. For detail polish, see microinteractions.

Start and scale networked products using Andrew Chen''s "The Cold Start Problem" framework for network effects. Use when the user mentions "network effects", "chicken and egg", "cold start", "two-sided marketplace", "atomic network", "hard side", "liquidity", "critical mass", "invite-only launch", "no one uses it because no one uses it", "how do I get my first users", or "the marketplace has no buyers or sellers". Also trigger when launching a marketplace, social, or collaboration product that is worthless without other users, deciding launch sequencing and seeding tactics, or diagnosing stalled network growth at scale. Covers the five stages: cold start, tipping point, escape velocity, hitting the ceiling, and the moat. For word-of-mouth virality, see contagious. For habit-driven retention, see hooked-ux.

Formulate and audit real strategy using Richard Rumelt''s "Good Strategy Bad Strategy": an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and wishful thinking. Use when the user mentions "good strategy bad strategy", "strategy kernel", "diagnosis guiding policy coherent action", "our strategy is just goals", "strategic planning", "mission vs strategy", "review my strategy", "annual plan", "our strategy is vague", or "is this actually a strategy". Also trigger when auditing a strategy doc or pitch deck for fluff, turning a goal list into real strategy, formulating strategy for a product or company, or finding leverage and proximate objectives. Covers the kernel of strategy, bad-strategy detection, and sources of power. For product positioning, see obviously-awesome. For uncontested markets, see blue-ocean-strategy.

Manage for output using Grove''s "High Output Management": a manager''s output is their organization''s output, raised by high-leverage activities. Use when the user mentions "high output management", "managerial leverage", "one-on-ones", "1:1 agenda", "OKRs", "performance review", "task-relevant maturity", "delegation", "meeting overload", "new manager", "how do I run a 1:1", or "just got promoted to manager". Also trigger when structuring a manager''s calendar and meeting cadence, designing team metrics, running planning, coaching delegation, or preparing performance reviews. Covers leverage, production principles, meetings as the medium of management, decisions, OKRs, and task-relevant maturity. For intrinsic motivation, see drive-motivation. For a company operating system, see traction-eos.

Choose and audit startup metrics using Croll and Yoskovitz''s "Lean Analytics". Use when the user mentions "what metrics should we track", "KPIs", "north star metric", "One Metric That Matters", "OMTM", "vanity metrics", "analytics dashboard", "DAU/MAU", "churn benchmark", "measure product-market fit", "are we tracking the right things", or "which number actually matters". Also trigger when choosing metrics for a startup or feature, auditing a dashboard for vanity metrics, setting metric targets and baselines, or instrumenting a product by business model and stage. Covers good-vs-vanity metrics, the One Metric That Matters, metrics by business model, the five startup stages, and benchmarks. For the build-measure-learn loop, see lean-startup. For fixing activation and retention, see improve-retention.

Design products and pricing around validated willingness to pay, from Ramanujam & Tacke''s "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "what should I charge", "willingness to pay", "pricing page", "pricing tiers", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.

Organize business and technology teams for fast flow using Skelton & Pais''s "Team Topologies". Use when the user mentions "team topologies", "Conway''s law", "platform team", "stream-aligned team", "team boundaries", "cognitive load", "how should we split teams", "org design", "who owns this service", "team dependencies", "reorg", or "teams keep stepping on each other". Also trigger when reorganizing engineering teams, aligning team and service boundaries, splitting a monolith and deciding ownership, reducing cross-team handoffs, or designing an internal platform. Covers the four team types, three interaction modes, the inverse Conway maneuver, and fracture planes. For bounded contexts, see domain-driven-design. For dependency direction in code, see clean-architecture.

Safely change and test untested codebases using Feathers'' "Working Effectively with Legacy Code". Use when the user mentions "legacy code", "no tests", "untested codebase", "how do I test this", "seams", "characterization tests", "sprout method", "afraid to change this code", "monster method", "dependency breaking", "inherited a messy codebase", or "scared to touch this code". Also trigger when changing code without tests safely, getting a class under test when constructors, statics, or singletons block it, adding features to tangled modules, or planning incremental test coverage for an old codebase. Covers the legacy-code change algorithm, seams, characterization tests, sprout/wrap, and dependency-breaking techniques. For refactoring code that already has tests, see refactoring-patterns. For day-to-day code quality, see clean-code.

Find the ghost tokens. Audit Claude Code or Codex setup, see where context goes, fix it. Use when context feels tight.

Audit token waste across agent systems (Claude Code, Codex, OpenClaw, Hermes, OpenCode). Detect idle burns, model misrouting, and config bloat with dollar savings.

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Open the Token Optimizer dashboard. Collects latest session data, regenerates the dashboard, and opens it in your browser.

Scaffold the PKM system onto an existing Obsidian vault. Scans your vault structure, maps folders interactively, and generates configuration — no template required.

Find broken wiki-links in the vault. Read-only analysis — scans for [[links]] and verifies target files exist. No writes, no dependencies.

Create daily notes and manage morning, midday, and evening routines. Structure daily planning, task review, and end-of-day reflection. Use for daily productivity routines or when asked to create today's note.

Track progress toward 3-year, yearly, monthly, and weekly goals. Calculate completion percentages, surface stalled goals, connect daily tasks to objectives. Use for goal reviews and progress tracking.

Monthly review and planning. Roll up weekly reviews, check quarterly milestones, set next month's focus. Use at end of month or start of new month.

Read and write Obsidian vault files, manage wiki-links, process markdown with YAML frontmatter. Use when working with vault file operations, creating notes, or managing links.

Interactive vault setup and context loading. On first run, personalizes your vault. On subsequent runs, loads full context. Use at start of session or when Claude needs full vault context.

Create, track, and archive projects linked to goals. The bridge between goals and daily tasks. Use for project creation, status dashboards, and archiving completed work.

Commit and push vault changes to Git with smart commit messages. Auto-stages files, creates meaningful commits, and syncs with remote. Use after making vault changes or at end of day.

Smart review router. Detects context (morning, Sunday, end of month) and launches the appropriate review workflow. Use anytime for the right review at the right time.

Search vault content by keyword using Grep. Zero dependencies — works in any vault without indexes or plugins. Groups results by directory for easy scanning.

Update vault to the latest version of obsidian-claude-pkm. Creates backup, shows diffs, preserves your content. Use when a new version is available.

Facilitate weekly review process with reflection, goal alignment, and planning. Create review notes, analyze past week, plan next week. Use on Sundays or whenever doing weekly planning.

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Guide for upgrading Stripe API versions and SDKs

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When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.

When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.

When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.

When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.

When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse. Use when the user mentions "app icon", "icon design", "icon A/B test", "icon variants", "tap-through rate", "icon conversion", "icon refresh", or wants to know what makes a good app icon. For screenshot optimization, see screenshot-optimization. For full listing A/B tests, see ab-test-store-listing.

When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.

When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.

When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).

When the user's app or update was rejected by Apple App Review or Google Play Review and they need to diagnose why, fix it, and resubmit fast. Use when the user mentions "app rejected", "App Review rejection", "guideline violation", "Apple rejected my app", "Google Play rejected", "Play policy violation", "Resolution Center", "metadata rejection", "binary rejection", "guideline 2.1", "guideline 4.3", "guideline 5.1.1", "Sign in with Apple required", "Apple ID rejection", "Play Store suspension", "appeal", "I need to respond to App Review", or "expedited review". For pre-submission listing health, see aso-audit. For metadata-only fixes, see metadata-optimization.

When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.

When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.

When the user wants to analyze their own app's actual performance data from App Store Connect — real downloads, revenue, IAP, subscriptions, trials, or country breakdowns synced via Appeeky Connect. Use when the user asks about "my downloads", "my revenue", "how is my app performing", "ASC data", "sales and trends", "my subscription numbers", "App Store Connect metrics", or wants to compare periods or top markets. For third-party app estimates, see app-analytics. For subscription analytics depth, see monetization-strategy.

When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist skill in this library. Use FIRST whenever the user mentions an app, App Store, Play Store, keywords, ranking, downloads, revenue, subscriptions, screenshots, icon, reviews, competitors, charts, in-app events, launch, press, or ads — but the right specialized skill is not obvious. Triggers: "/aso-skill", "/aso", "aso help", "help me with my app", "I need ASO", "which skill should I use", or any ambiguous app-marketing request. Skip this router only when the user explicitly invokes a specific skill (e.g. /aso-audit, /keyword-research).

When the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion values, postback windows, or privacy thresholds. Use when the user mentions "SKAdNetwork", "SKAN", "SKAN 4", "AdAttributionKit", "AAK", "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "attribution", "conversion value", "postback", "Install Referrer", "deferred deep link", "iOS 14.5", "ATT", "App Tracking Transparency", "IDFA", or "I can't measure my ad campaigns". For paid campaign strategy, see ua-campaign and apple-search-ads. For analytics events, see app-analytics.

When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.

When the user wants to monitor, triage, or reduce their app's crash rate — including setting up Crashlytics, prioritizing which crashes to fix first, interpreting crash data, and understanding how crashes affect App Store ranking. Use when the user mentions "crash", "crashlytics", "crash rate", "ANR", "app not responding", "crash-free sessions", "crash-free users", "symbolication", "stability", "firebase crashes", "app crashing", or "crash report". For overall analytics setup, see app-analytics.

When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go viral on TikTok". For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program.

When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.

When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.

When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.

When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization.

When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gainers", or "market shifts". For broader market overview, see market-pulse. For competitive keyword analysis, see competitor-analysis.

When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.

When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.

When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.

When the user wants to improve their app's onboarding experience, increase activation rate, reduce Day 1 drop-off, or optimize the first-run flow. Use when the user mentions "onboarding", "first-run", "activation", "tutorial", "day 1 retention", "new user flow", "permission prompts", "sign-up conversion", "onboarding funnel", or "users dropping off early". For overall retention strategy, see retention-optimization. For paywall placement, see monetization-strategy.

When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.

When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.

When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.

When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including reward structure, mechanics, fraud prevention, deep link setup, and viral coefficient measurement. Use when the user mentions "referral program", "invite a friend", "refer and earn", "share to earn", "viral loop", "viral coefficient", "K-factor", "double-sided rewards", "give X get X", "referral rewards", "invite link", "share sheet", "Branch referrals", "in-app invites", or "how to make my app go viral". For deep link infrastructure that referrals depend on, see attribution-setup. For organic content-driven virality (UGC, creator), see creator-ugc-marketing.

When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.

When the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions "reviews", "ratings", "negative reviews", "how to get more reviews", "review response", or "my rating is dropping". For broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.

When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.

When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.

When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.

When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.

When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.